Why Written Content Matters for SEO (And Why Your Website Isn’t Showing Up on Google)
A website without written content is like a business with no sign—Google doesn’t know who it’s for or what it offers.
If you’re a therapist or small business owner who’s invested in a website but isn’t seeing much traffic, it can feel confusing. You did the “right” things. You launched the site. It looks good. And yet… Google seems to be ignoring it.
In most cases, the issue isn’t your design or your platform. It’s that your website isn’t giving search engines enough information to work with.
Search engines rely on written content to understand what a website is about. Without it, your site is essentially quiet — present, but not clearly speaking.
How Google Understands What You Do
Google doesn’t experience your website the way a human does. It doesn’t get a feeling from your color palette or intuit your services from a photo. It learns through language.
The words on your website are how you explain:
what you offer
who you help
and what problems you solve
When that information is thin or vague, Google has a hard time connecting your website to real searches. And if Google isn’t confident about what your site is for, it won’t put it in front of people looking for answers.
This is why written content isn’t optional for SEO and I will spend my free time shouting it from the rooftops.
Why Content Works Best When It Answers Real Questions
Most people don’t search for businesses —> They search for answers.
They type things like “how does therapy work,” “anxiety therapist near me,” or “how to get more clients online.” Google’s job is to surface pages that genuinely help with those questions.
When your website includes blog posts or well-written pages that speak directly to those concerns, you make Google’s job easier. You’re showing that your site isn’t just present — it’s useful.
That usefulness is what turns into visibility over time.
You Don’t Need to Write More, You Need to Write More Clearly
A lot of business owners assume SEO means cranking out content or forcing keywords into every paragraph. In reality, search engines have become very good at recognizing thoughtful, relevant writing.
Clear content that reflects how your clients actually talk is far more effective than overly optimized copy. Especially for therapists, writing that sounds human and grounded builds trust before someone ever reaches out.
When your content makes sense to the person reading it, it usually makes sense to search engines too.
Why Showing Up Consistently Matters
SEO isn’t about quick wins.
When your website grows steadily, with new or updated content appearing regularly, search engines take notice. It suggests your business is active, engaged, and invested in being helpful.
This doesn’t mean you need to blog constantly. Even occasional, intentional updates help reinforce that your site is worth paying attention to. Each piece of content quietly increases the ways people can discover you.
Why Blogs Are So Effective for Therapists and Small Businesses
Blog posts give you room to explain things you don’t have space for on a service page.
They let you:
unpack common concerns
explain your approach
and speak directly to the people you’re best suited to help
From an SEO perspective, this depth matters. From a client perspective, it feels reassuring. Over time, those posts become steady entry points to your website, sometimes long after you’ve published them.
Ready to Turn the Lights On?
If you’re reading this and realizing your website might be a little too quiet for Google, you don’t need to overhaul everything or guess your way through SEO.
Sometimes what’s most helpful is having a clear outside perspective. You need someone who can look at your site, explain what search engines are actually seeing, and show you where a few focused changes could make the biggest difference.
That’s exactly what I do through my SEO audits and personalized strategic action plans. I review your website with both search engines and real humans in mind, then give you a clear, doable plan to help Google understand what you offer and who you’re here to help.
Think of it as turning the lights on, labeling the shelves, and making sure the right people can finally find you.
If you’d like support figuring out what’s holding your website back — and what to do next — you can learn more about my SEO services here:
👉 https://www.lisakranz.com/seedlingservices